Near, Now, Next: Notes from the Brand Perfect SF Tour
On a sunny Tuesday in San Francisco, brand managers, agency account managers, marketers, designers, and developers gathered to hear experts from Google, Sony and many more for the Brand Perfect Tour. The theme of this stop of the tour was “Adventures in Mobile.” From learning about HTML5 to a showcase of Google’s location-based services, to [...]
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Virus parties?
Imagine a world where the illnesses as we know it are wiped out. Would it be a boring place? Would it mean that people would want to know what it feels like to be ‘ill’? So what if people could download a customised virus cocktail which they could ‘enjoy’ for a short time, perhaps even [...]
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Hos(pad)ality: The Tablet Takes on Hospitality
Enter a hotel or walk into your local cafe and more than likely, you’ll see an iPad. There are a few reasons why this is happening, and some unexpected and delightful consequences that are emerging as a result. Efficiency Speciality’s, a popular chain in the business district of San Francisco, has reconfigured its ordering area to [...]
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